I was told recently that in the industry I am referred to as a slasher, you know, web designer slash illustrator slash graphic designer slash computer artist etc. Primarily I am focusing on two looks that are as different as night and day. The first I call my corporate look, examples such as www.house-magazine.net and www.builderandremodeler.com can be seen in my portfolio. The second is my more colorful illustrative style as can also be seen in my portfolio in the illustrations or as used at www.sailaction.com and www.LISail.com.
I approach the corporate style with a more serious outlook. I keep it simple and clean in an effort to make it easy to understand and not detract from the person, product or service I am attempting to promote. I consider this style to be more objective, one consultant referred to it as, ultra modern.
For my illustrative style I take images of the everyday digitized, simplified, colorized and arranged into areas of flat, vibrant color that are combined to excite the optic nerve. My images begin from reality, virtual reality or imagination. I attempt to allow the energies of life as they flow through me to the viewer, via computer, paper or other media, to align with aesthetic beauty and decorative stimulation, with a watchful eye on commercial advantage, and perhaps on occasion, tickling the funny bone.
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